Each member of the group played an active role in pitching ideas for the concert. Pre-order tickets became available to the group's fan club members on September 14 via Auction Ticket, while tickets were made available to the general public on September 18.
It was revealed that the title of the tour 'In Your Area' was chosen by the members themselves. On September 12, it was announced that the group would hold their first concert in Seoul titled "Blackpink 2018 Tour Seoul x BC Card" on November 11 and November 12 at the Olympic Gymnastics Arena.
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